A buddy of mine has started to direct commercials and he asked me if I had advice for him. I thought of ten things and then thought it might be useful to post them here, in the ether:

  1. Always make sure there is film in camera
  2. The crew is actually making your film. Respect them and they will
    respect you.
  3. Friendship is irrelevant.
  4. Beautiful pictures are shot on happy sets.
  5. Always expect a fuck up.
  6. Pay big bucks for a great DP but keep loads spare for a genius editor.
  7. Storyboard 500 times before your shoot. But be prepared to change
    your mind every second.
  8. The director is the invisible energy on the set.
  9. The quality of the gear means less than the quality of the people.
  10. Directing is having three more shots to do and six minutes of
    available light and being ready with an answer when the AD turns to
    you and asks: “what do you want to do, Guv?”*

* Number 10, if I remember correctly, was once dispensed by David Fincher. I paraphrased from memory.

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