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This missive nicely underscores what I was saying recently about Barack Obama’s success against the Clinton machine.

Particularly this:

The problem is that Clinton and her staff were so steeped in mass media thinking they didn’t realize that a new personal media world had arrived. In contrast, the Obama campaign was quick to colonize cyberspace, eagerly taking a page from Howard Dean’s innovative 2004 presidential run.

Just as Dean leveraged the Web to shatter fundraising records, Obama’s campaign reached across cyberspace for dollars as well as mind-share and raced past one candidate after another to the Democratic nomination.

I think this holds huge truth for any brand – whether it is a politician or a tin soup.

And if anyone had any doubts whether advertising was dead or not, please refer to the presumptive nominee Democratic nominee.

This, this and especially this makes me think;

Barrack Obama is the Tiger Woods of modern day politics.

If the advent of television demanded the First Great Evolution in the skillset of politicians, the rise of peer-to-peer digital media will be the second.

And Obama is playing the game almost faultlessly.

Google has just updated their favicons (the first update in eight years) to work better on the plethora of new devices out there.

If you read the tone of their announcement, you will see how companies of the future is in conversation with their customers, rather than delivering a monologue.